Ambiguity Shouldn't be a Dirty Word

Certainty is overrated. We like to think that we know what we are doing, but the truth is often more complicated. We may think we know what we want, but our desires are often contradictory. We may think we know what is best for us, but our beliefs are often based on irrational biases.

In sales, certainty is often seen as a comforting illusion, but when an estimated truth is communicated with a false degree of certainty, it prevents relationships between supplier and customer from developing as well as they otherwise might have.

When used correctly, and in plain sight, ambiguity can be helpful in business by providing flexibility and allowing for different interpretations. This can be beneficial when negotiating deals, as it allows both parties to come to an agreement that is beneficial for them. Additionally, ambiguity can be helpful in businesses when trying to downplay a negative situation. For example, if a company has been accused of unethical practices, they may release a statement that is intentionally ambiguous in order to avoid admitting guilt.