Want to improve sales? Teach your sales team to be better communicators

Want to improve customer satisfaction? Teach your sales team to be better communicators so they can build trust with their potential clients.

When you’re teaching your sales team how to communicate with potential clients, it’s important to emphasize the importance of building trust. As the old saying goes, “people buy from people they know, like, and trust.” If your sales team can build trust with potential clients, they’ll be more likely to close the deal.

Here are a few tips to help your sales team build trust with potential clients:

1. Listen more than you talk.

One of the best ways to build trust is to simply listen to what the other person has to say. When you’re talking to a potential client, resist the urge to do all the talking. Instead, let them do most of the talking and really listen to what they have to say.

2. Ask questions.

Asking questions is a great way to show that you’re interested in what the other person has to say. It also gives you an opportunity to gather more information about their needs and wants.

3. Be transparent.

If you want to build trust, you need to be transparent. Don’t try to hide anything from the potential client. Be honest about your products and services and let them know what they can expect if they do business with you.

4. Follow through on your promises.

If you tell the potential client that you’ll do something, make sure you follow through. Whether it’s sending them additional information or following up after the sale, following through on your promises will help build trust.

5. Be genuine.

People can spot a fake a mile away. If you want to build trust, you need to be genuine. Be yourself and don’t try to be someone you’re not.

6. Teach them to stick to the big picture

In the sales process, it’s easy to get caught up in the details. But if you want to build trust, you need to stick to the big picture. Keep your eye on the prize and don’t get sidetracked by the small stuff. Having a tool like WideCharts can make this much easier.

Building trust takes time and effort, but it’s well worth it. If your sales team can build trust with potential clients, they’ll be more likely to close the deal.