WideCharts for Marketers: An introduction

There are a few reasons why a marketer might create a high-level timeline:

1. To provide an overview of a campaign or initiative: A high-level timeline can be used to give a broad overview of a marketing campaign or initiative, outlining key dates and deliverables.

2. To track progress: A high-level timeline can be used as a tool to track progress on a marketing campaign or initiative, ensuring that key deadlines are met.

3. To identify dependencies: A high-level timeline can help to identify any dependencies between different elements of a marketing campaign or initiative, ensuring that everything is coordinated effectively.

4. To communicate with stakeholders: A high-level timeline can be used as a communication tool with internal and external stakeholders, keeping them informed of key dates and milestones.

What kind of design considerations should I make?

When creating a high-level timeline, there are a few design considerations to keep in mind:

1. Use a clear and concise format: The timeline should be easy to understand at a glance, using a clear and concise format.

2. Use colour to highlight key information and make the timeline more visually appealing.

3. Use a flexible format: The timeline should be designed in a flexible format that can be easily updated as needed.

4. Consider the audience: The timeline should be designed with the intended audience in mind, ensuring that it is relevant and accessible.

What are the common pitfalls of high-level timelines?

There are a few common pitfalls to avoid when creating a high-level timeline:

1. Over-complicating the timeline: A high-level timeline should be easy to understand at a glance. Avoid adding too much information or using a complex format.

2. Failing to update the timeline: A high-level timeline should be designed in a flexible format that can be easily updated. Make sure to keep the timeline up-to-date as changes occur.

3. Not considering the audience: The timeline should be designed with the intended audience in mind. Make sure that the timeline is relevant and accessible to the people who will be using it.

How specific should my dates be?

The level of specificity for dates on a high-level timeline will depend on the purpose of the timeline and the intended audience. In general, key dates should be specific enough to be meaningful, but not so specific that they become outdated quickly.